Following the President's visit to Ghana, I was interviewed by WJBC, the local CBS affiliate about out project in Ghana, and the role of ISU. A podcast of this can be found at:
http://wjbc.com/Tabid/7997/default.aspx?AID=7620
That is an overview of the program.
With this blog, I also wanted to leverage the opportunity created by President Obama's trip to Ghana to help us reiterate some of the points we tried to make with our project, and draw attention to the country of Ghana, its political stability, economic development, and its incredible people . As I stated at the beginning of the project, I also wanted to change perceptions of Africa of this endless visual of starving people looking for help, to an image of a vibrant world of commerce and modern technology, proud of its traditions but also embracing the modern world.
One of my purposes of blogging every day as I travelled was to illustrate that I could do it, and that an Internet cafe and technology was prevalent even in the farthest reaches of an African country. I also posted photos of the business people I met in their modern offices with their mission statements, value statements and employees of the month, just like we see here. I had included photos of shopping malls and cell phones. People in thatched roof huts using cell phones recharged from solar power.
I recently read Bono's op-ed piece in the NY Times on July 9th, entitled Rebranding Africa, and I thought, yes of course, that's what I meant. It's rebranding a continent. Changing misconceptions and showing how Africa can be a partner. Here is the link to his article.
http://www.one.org/r?r=200&id=1058-3926312-mPaZ7yx&t=3
As was covered in the news media, President Obama went to Ghana and made another stellar speech in Accra, Ghana. What resonated with me was that he wanted Ghana, and Africa not to be seen as some recipient of perpetual handouts, but instead "as a partner in building capacity for transformational change." From my encounters, that is what the people of Ghana want too. Something that is more sustainable than traditional foreign aid. That is why they embraced the idea of microinsurance so easily. Microfinance had worked well, this was just a logical extension.
In his speech he mentioned the need for farmers in Ghana to increase their own production, and for those who followed this blog, you will know that one of the major findings of this project is that insurance can be developed to help get farmers to produce more through managing their risks. One of the barriers preventing farmers from increasing their own capacity is the difficulty in managing the risks, and the natural consequence of this difficulty in accessing credit.
President Obama also mentioned that Africa has especially suffered the unfortunate consequences of climate change. (Climate change that the developing world has contributed substantially to). As you may have read in previous blogs, the farmers' traditional timetables for planting and growing have been disrupted, and this has increased their risks. But I believe that this risk CAN be managed. It isn't for all farmers, at all times, and in all regions, so a risk spreading mechanism like insurance can still work, and also as I mentioned, better dissemination of long range forecasts to farmers could also help them out.
Our purpose in developing this insurance product is to help manage the risks of crop loss associated with rainfall. Our likely first product will be for drought in the northern region (but future products may have triggers for both too much and too little rainfall, as flooding has become of problem in some regions). We will likely focus on the market of the banks and microfinance institutions first, in helping them manage their loss from loans to farmers, as the inability of farmers in African to get credit for new inputs, and new techniques that would move them from subsistence farmers to true income-producing farmers selling to the entire world, is stifling these efforts. A product to help provide insurance to those who give loans to farmers is probably a good place to start (although with convincing evidence, I may still be persuaded that direct insurance for the farmers is feasible in the short run too ).
Anyway, if you didn't get to hear President Obama's speech here it is. http://www.youtube.com/watch?v=QkNpUEWIhd4&NR=1
The four areas he felt that Africa needs to emphasize are democracy, opportunity, health, and peaceful ways to resolve conflicts. Ghana is a great role model for all of these and the reason we chose Ghana as our first country to study microinsurance potential. Our project is focused more on the opportunity part, and building sustainable economic capacity for low income people, but a number of microinsurance projects in other countries in Africa, such as in Uganda, have been successful and should be replicated elsewhere in Africa.
Afterwards the President and his family flew to Cape Coast, Ghana to tour the former slave castles. When I was there last month, I videotaped the tour and I posted them on Youtube this week so that those who are interested in learning more about the slave castles history can get it. It is one of many sites that should be seen when touring Ghana, which we did on a Saturday while in Ghana. I uploaded some of our rare "tourist videos" to Youtube, in addition to the interviews we had related to microfinance and microinsurance.
Here are urls for those.
Cape Coast Slave Castle Video Overlook
http://www.youtube.com/watch?v=BtdrynGMsRs
Cape Coast Slave Castle Tour Male Slave Dungeon
http://www.youtube.com/watch?v=5g8NaD3iAe4
Cape Coast Castle Tour “Door of No Return”
http://www.youtube.com/watch?v=uP1ySdxyP5k
Cape Coast Castle Tour Prison Cell
http://www.youtube.com/watch?v=bkWgD-d9ek4
Cape Coast Castle- Tour Keep Memories Alive
http://www.youtube.com/watch?v=yvxfeVj95zk
Outside Cape Coast Castle
http://www.youtube.com/watch?v=8lTM1U5R9n0
Cape Coast also has some beautiful beaches and as I mentioned, has cool things to do like going to the Global Mamas tour of the batik making. These are women empowered by fair trade, and microfinance. (I think that they also have a potential for being microinsurance clients as their families become more and more dependent on their growing levels of income. ) I took videos of that too, but the Global Mamas own video was better so I will only include this one of my own, and direct you to their site for more. My colleage at ISU and asst. professor of marketing Horace stamping his batik (As part of the Global Mamas tour you get to do your own batik)
http://www.youtube.com/watch?v=AanSkTaM9Cw
While the batiks dried our driver retrieved a ripe papaya. Very inventive and sustainable tool. ;-)
http://www.youtube.com/watch?v=g49rTy9XfZE
The last stage is actually “cooking” the batik
http://www.youtube.com/watch?v=QwRX4Xrcgg0
Day 5 of my blog has other photos from our short time at Cape Coast too, but this should give you a feel. The Cape Coast was usually a destination for every student study abroad program that we encountered travelling through Ghana, usually their last day or two before they returned home.
I am so glad that President Obama chose Ghana to visit. Evidently for the same reasons we chose Ghana, political stability, friendly people, and a model of economic growth. And a place where we could take students for a study abroad and feel comfortable about it.
I hope to have some wonderful news about the projects progress within the next two months.
Again, please check out the Katie School wiki at http://www.katiepedia.com/ for more on microinsurance under the tab for insurance and sustainability.
Faithfully submitted,
Jim Jones
Director, Katie School
Illinois State University
